Show Pride, Give Back

One Purchased = One Donated

Each purchase from this collection gives back to organizations supporting people facing homelessness, including those in the LGBTQIA+ community.

40% of homeless youth identify as LGBTQIA+*

Homelessness can happen to anyone, but one of the most affected populations in America are young people who identify as LGBTQIA+. In fact, young people in this community are 120% more likely to experience homelessness vs. their peers.

A lack of shelter also makes it harder to access clean clothing and can create feelings of isolation. That’s why this collection shines a light on our Giving Partners providing essential care, much-needed clothing, and a true sense of community to LGBTQIA+ people experiencing housing insecurity.

Ruth Ellis Center

Our Giving Partner of 5 years, the Ruth Ellis Center was named after Detroit LGBTQIA+ icon Ruth Ellis. This organization provides much-needed resources for young LGBTQIA+ people experiencing homelessness, and offers spaces where they can feel safe and cared for—where they can celebrate their Pride and let their light shine, every day.

Our Co-Designed Pride Socks

Designed in partnership with the Ruth Ellis Center, these socks feature Ruth’s own words “Let Everyone Know.” It’s both a call for free expression and a reminder that, as long as spaces like the Ruth Ellis Center exist, LGBTQIA+ people who need support will always have a place to call home.

Let Your Pride Shine

This year’s Pride Collection is full of colorful, expressive takes on our most-loved styles, made for wearing not just in June, but all year long. So you can let your Pride shine—and share it with those facing homelessness—every single day.

*Figure sourced from the Center for American Progress' 2010 "On the Streets report and a 2015 "Serving Our Youth" report, jointly developed by True Colors United,The Palette Fund, and The Williams Institute. In addition, The Trevor Project's 2021 "Homelessness and Housing InstabilityAmong LGBTQ Youth" report states that 28% of LGBTQ youth reported experiencing homelessness or housing instability at some point in their lives.